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New Zealand Milk Bar Chengdu Flagship 9

Flagship New Zealand Milk Bar store opens in Chengdu

Kiwi milk products exporter Biopure Health continues to make huge strides in the Chinese marketplace with the opening of a flagship New Zealand Milk Bar in Chengdu, and plans for hundreds more.

The two-level, 330m2 flagship store features a retro style “milk bar” that will serve milkshakes, smoothies and fresh made yoghurt, while the retail side sells milks products from New Zealand companies including infant formula.

New Zealand Consul-General Alistair Crozier cut the ribbon to open the store at a private ceremony on the weekend, with retail partners from around China, news media and VIP guests in attendance.

New Zealand Milk Bar co-founder and managing director Simon Page says that the flagship store is an emphatic statement by the company that it intends to be a major player in the Chinese dairy products marketplace, selling entirely New Zealand companies’ milk products.

“We now have opened 30 Milk Bars in 11 provinces of China in the past three years and there is huge demand for more,” says Page.

The company was formed after the 2008 Chinese Milk Scandal saw thousands hospitalised by melamine-tainted milk and Page and partner Jane Li set out to establish a New Zealand operated chain in China selling its own branded milk products.

“New Zealand milk products are still considered by Chinese consumers to be amongst the most desirable and highest quality in the world.

“But they also want to know that the products are monitored for quality and safety throughout the entire supply chain, all the way to the consumer in store,” he said.

The company gained registration for its Infapure formula brand in March, under strict new Chinese regulations that require infant formula manufacturers and brands to gain approval from China’s National Certification Authority (CNCA) in order to export.

These new regulations saw more than 400 hundreds of brands of New Zealand origin disappear from the market, unable to secure contracts with CNCA approved factories.

“We believe that the New Zealand Milk Bar is a Kiwi company showing the way in marketing added value dairy products in China,” said Page.

Consul-general Alistair Crozier echoed the sentiment saying that ‘New Zealand Milk Bar’ is very special as the first and biggest NZ dairy chain store in China.

“In that way NZMB is a kind of pioneer for NZ-Sichuan relations and I really thank Simon and Jane for all that they have done to promote NZ trade with Sichuan,” said Mr Crozier.